The Company:
More Software is a large UK based supplier of accounts and bookkeeping software.
The Business Objectives:
More Software needed to increase the awareness of their range of software and wanted a campaign which was designed to support the telesales team in bringing more leads to the business and reducing the need for cold calls.
The Solution:
The campaign focused on working through a number of different forms of media; print; direct
mail; advertising and the follow up by the telesales team. The focus of the campaign was an online
animated movie which showed product
information and the product benefits which led the theme of all the collateral based materials.
The Result:
By increasing the brand and product
awareness, the telesales teams saved time talking about More
Software and focused on selling the software which led to a increased in sales.
“Inspiro Creative Communications understood exactly what we wanted
and went the extra mile!"
More Software
See what inspiro can do for you!
Inspiro Creative Communications
Reading, Berkshire
t: +44/(0)118/958/3454
e: mail@inspirocreative.com
Our
Blog!