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Your website is the window by which your clients/customers and (importantly)
potential customers examine your business. It is an 'open all hours' information
display counter.
Businesses
waste a lot of money on their websites. Poor marketing, use of language,
use of design and inadequate functionality become very serious business
barriers.
Why?... a bundle of reasons such as lack of strategy, poorly defined brief,
preparing the website in isolation to other marketing materials, and not
using proven experts are the common causes.
Beware the temptation to use a template and avoid plagiarising, especially from
other competitors. Look around at other websites. Don't do what others often do... copy others work. Your business is unique, special and needs originality and creativity to place your company correctly in the market place.
Remember... your business is founded on you and your team -
you are unique. This differentiating factors are important.
At Inspiro we will
assist you to be clear about what your 'uniqueness' is!
Web design is a complex, but essential ongoing activity. Here are four good tips:
• The website content: the substance, and information on the site should
be relevant to the site and must target the audience that the website is concerned
with.
• The usability: the site has to be user-friendly, with the interface and navigation simple and reliable.
• The website appearance: the style should be professional, appealing and relevant
with graphics and text that are consistent and easy to read and follow.
• The website structure: when the site come together as a whole is it intuitive?
Don't leave it to chance... Give Jason a call on 0118/958/3454. He will give you
more information about how we will create a web solution to get into your customers' heads. |
