Inspiro Featured Project - Overland Storage

Overland Storage is the trusted global provider of effortless data management and data protection solutions across the data life cycle

With the continual success of their disc based back-up solutions. Overland Storage wanted to educate their resellers and customers on the benefits of adding a tape based backup solution to their set-up.

The most successful form of communication between Overland Storage and their customers is through the product reseller. The campaign focused on direct mail, datasheets, selling aids and a series of adverts displayed in the reseller areas.

The idea of 'Attach IT' was to illustrate the benefits of adding a tape backup solution to add value, security and piece of mind to an existing server set-up.

The teaser campaign (top two adverts) was initially introduced to generate reseller interest and curiosity. This was then replaced by the full follow-up campaign (posters below).

The campaign was all about offering end users added value from attaching a tape backup system to an existing disc solution that they are purchasing.



Give Jason a call on 0118/958/3454. He will give you more information about creating you a solution to get into your customers' heads.