Inspiro Featured Project - More Software

More Software is a large UK based supplier of accounts and bookkeeping software

More Software needed to increase the awareness of their range of software and wanted a campaign which was designed to support the telesales team in bringing more leads to the business and reducing the need for cold calls

The campaign focused on working through a number of different forms of media; print, direct mail, advertising and the follow up by the telesales team. The focus of the campaign was an online animated movie which showed product information and the product benefits which led the theme of all the collateral based materials

By increasing the brand and product awareness, the telesales teams saved time talking about More Software and focused on selling the software which led to an increase in sales




Give Jason a call on 0118/958/3454. He will give you more information about creating you a solution to get into your customers' heads.