Inspiro is always promoting the importance of having a full understanding of your target market. The knowledge and understanding of your customers can have a major impact on your products and / or services – success or failure!

I was recently sent a great article written by Martin Lindstrom, CEO of Buyology Inc.

Illustrating how getting into your customers heads can make all the difference -

How many of your potential customers brush their teeth in the shower? (Answer 4% of the general consumer populace.)

How many  teenagers routinely have a bowl of cereal on their first day at college? (Answer: 37% of first-year students and it makes them feel closer to home.)

In public toilets why do so many women bypass the first toilet and urgently head directly to the second cubicle? (Answer: It seems the majority of women believe that the second seat is the cleaner one. Ironically, this leaves the first toilet relatively untouched, and many a toilet in the first cubicle still bears a “sanitized for your protection” notice.)

Stupid questions, silly insights, right?

But they’re relevant questions and interesting answers if you’re in the business of selling toothpaste, dental floss, breakfast foods, or sanitizing liquids in a competitive market. In today’s market, products and services jostle to find the smallest feature that will give them a marginal edge over their competitors.

In Martin’s article there is an amazing story which nicely illustrates success and failure from a very a simply thing – in an example of a TV commercial, changing the sound effects turned a coffee product with declined sales, into profits going up by 19%.

Click here to check out Martin’s article

Make sure you come back and let us know your thoughts!

July 1st 2011 by Inspiro Creative Communications