With Low cost and often FREE viral communications continually grabbing our attention – Why aren’t more SMEs taking advantage of these techniques to promote themselves, their products and their businesses?

In all viral communications there are certain things that a person or company has to keep in mind.

Behind every campaign there must be a gain or incentive for the viewer / recipient – why should they pass your message on?

Even though a material incentive can be effective, the most successful viral campaigns can be the ones that are created with emotion being involved. People touched by compassion, laughter, or shock are usually the most effective. If your viewer can have some type of profound experience, this can spark huge success.

Importantly, remember why you are doing it! You must always consider your brand and target market. Just because it’s funny and guaranteed to be a successful viral campaign, it does not mean it’s right for your business.

We don’t have to look very far to find campaigns of this type online. With the advent of video being used so much in marketing these days, it has completely impacted the way in which viral campaigns are developing.

So what’s in it for you?

• Cost effective
• Expands your exposure rapidly
• Builds your brand
• Increases targeted traffic
• Easy to integrate with other marketing methods
• An automated marketing method – set it up once and forget about it
• Easy to implement

It’s a very cheap (often FREE) and an easy method of making a BIG statement to your target market. If you are successful, your creation will be increasingly spread – either by simply sending a link or forwarding an email, creation of a potential customer database, to positive word of mouth. It could even be successful enough to promoting you, your product or service on television programs such as RudeTube (UK) – all for FREE!

This growing market already has us all hooked. In a period where many businesses are struggling to get the attention of their customers – why aren’t SMEs following in the footprints of many young entrepreneurs and large corporate companies?

With this in mind, Inspiro Creative Communications have set up “The Creative Pages”. The Creative Pages is a growing collection of viral communications to inspire you to take advantage of this growing method of communicating with your target market (updated most Fridays). It is a collection of creative and inspirational ways other people and companies have been successfully promoting themselves or something.

The Creative Pages website is www.inspirocreative.com/creative-pages/

June 22nd 2011 by Inspiro Creative Communications