Don’t Waste Advertising Space! (Make Use Of Your Surroundings)
Whenever I pop out at lunchtime, I notice so many possibilities for advertising that are not taken advantage of.
I was recently involved in a campaign for a chain of sandwich shops. After contacting the local council the shops were given permission to advertise on bins outside.
We produced a simple poster, which said – You will never find any of our sandwiches in this bin!. A very simple, strong message that had great results. In the constant bombardment of advertising that we are faced with each day. There is often an overwhelming amount of information hitting our eyes and ears, and only a fraction of this information is actually absorbed. When someone uses a space that is not often used, it causes us to take note, and more importantly, take in that message.
Another important thing to remember is that it can often cost you next to nothing to produce. Here are a few examples of how far you could take it:
A Hair Dresser
Yoga or Reflexology Instructor
Razors
Restaurant
To find out what we could do for you… get in touch!
Aug 13th, 2009 by Inspiro Creative Communications
